What is Augmented Reality?
Augmented reality or AR for short, allows a user to see 3d graphics, animations and videos in the real world. The AR content is overlaid and mixed with the camera imagery in real time. These can be viewed using a mobile phone, tablet or headset.
One of the great features of this technology is that 3D content can be placed at particular GPS locations and times. It can also be interacted with and shared with other users.
The advantage of AR over VR is that it can be run on most modern mobile phones, and tablets. So, there is no need to buy any new hardware, just install the app and you’re good to go!
Who is it for, and can it help my business?
The possibilities with AR are limitless. It can be used for entertainment, training, design, therapy and much more.
It can be used as an informational or marketing tool, in order to help your customers use your products or become aware of your brand. This will in turn create a memorable user experience, increase customer retention and improve engagement through personalised content.
Its a great way to have customers talking about your brand.
Sample applications for Augmented Reality
Retail:
- Product simulators – try on clothing, watches, jewelry and more.
- AR Maps – Allow customers to find their way around your store using way finders and helpful signs.
Tourism:
- Create historic scenes at particular GPS locations, view restored old ruins, video tours etc.
- Flag points of interest in a large city environment, create maps, parking info, transport info etc.
- Create AR graphics for museums, exhibits, artworks etc.
Architecture and Interior Design:
- Survey 3D buildings onsite before they are built.
- Decorate and design your interiors, change materials colours and more.
- Place 3D furniture in your home to see if it fits.
Industry and Manufacturing:
- Design, develop and showcase product parts before manufacture.
- Train staff on complex processes, products or services with AR.
- Use AR maps for stock and product location.